Development Consultancy

Driving Development Value

At Ridgestone Property, we offer a full-spectrum London Development Consultancy service for property developers who require specialist support to help optimise their product offering, marketing capabilities, brand messaging and customer journey.

Our Managing Director, Alex Greaves has 20 years’ experience operating within residential property sales & marketing and has worked across some of the most successful London New Developments including Fitzroy Place, South Bank Tower, Fulham Riverside and Postmark. He spent many years advising developer clients whilst at CBRE and Marsh & Parsons and most recently Alex worked for a FTSE 100 Housebuilder leading their London sales & marketing division.

He provides expert strategic advice and project support to major housebuilders, private developers and housing associations to help optimise sales values, sales rates and overall results.

Where We Can Help

Sales & Marketing
  • Branding and messaging
  • Marketing collateral
  • Digital advertising
  • Events and launch campaign
  • Overseas marketing
  • Sales office and show homes
  • External agency recruitment
  • Sales team training
Product Identity
  • Specification
  • Interior design
  • Value engineering
  • Scheme optimisation
  • Residents’ amenities
  • Energy efficient homes
Market Intelligence
  • Target market profiling
  • Competitor study
  • Sales Pricing
  • Service charge analysis
  • Sales rate forecasting
  • Marketing budget review
  • Risks and opportunities