Founder and Managing Director

Alex Greaves is an experienced London buying agent, property adviser and the founder of Ridgestone Property—an independent property consultancy representing private clients buying and renting homes across London.

With more than 20 years of experience in the London and UK residential property market, Alex provides strategic advice, property sourcing, market analysis and expert negotiation. His clients include individuals and families from the UK and overseas who value experienced, independent representation throughout their property search.

More Than 20 Years in Residential Property

Before establishing Ridgestone Property, Alex held senior positions within some of the UK’s most respected property businesses.

He became a Director at global property consultancy CBRE while still in his twenties and subsequently served as Sales and Marketing Director for London at FTSE 100 housebuilder Taylor Wimpey.

This broad professional background has given Alex extensive experience across residential agency, property development, investment, new homes, sales and acquisition. During his career, he has been involved in thousands of property transactions, ranging from first homes and family houses to prime London residences, development opportunities and institutional investment transactions.

Today, this experience allows Alex to assess a property from several perspectives: its current market value, condition and potential, the seller’s likely position, its longer-term resale prospects and any risks that may not be immediately apparent during a viewing.

Independent Representation for London Buyers

Estate agents are appointed to represent the seller. When acting as a buying agent, Alex works exclusively on behalf of the purchaser.

Ridgestone’s London property search service provides clear and impartial advice throughout the acquisition process—from establishing the search brief and identifying suitable neighbourhoods to sourcing on-market, pre-market and off-market opportunities.

Alex personally previews suitable properties, assesses value and risk, advises on offer strategy and negotiates the purchase price and terms. He then works closely with the client’s solicitor, surveyor, mortgage adviser and other specialists to help ensure the transaction progresses efficiently through to completion.

The objective is not simply to secure a property. It is to help each client make a well-informed decision and acquire the right home on the right terms.

A Personal and Retained Approach

Ridgestone is intentionally structured as a highly personal property advisory rather than a volume-based search agency.

Alex works with only a limited number of retained clients at any one time, allowing him to remain personally involved throughout every search. Clients deal directly with Alex, from the initial consultation and creation of the search brief through to negotiation, exchange and completion.

This approach is particularly valuable to overseas buyers, relocating families and time-poor clients who require a trusted adviser on the ground in London. Alex regularly undertakes viewings on behalf of clients, provides candid and detailed feedback and coordinates the different parties involved in the transaction.

In addition to its comprehensive buying service, Ridgestone provides a dedicated London rental-search service and a negotiation-only service for buyers who have already identified a property.

London Knowledge and Market Access

Having lived and worked in London throughout his life, Alex has an intrinsic understanding of the capital’s neighbourhoods, housing stock and highly localised property markets.

Ridgestone operates across Greater London, with particular experience in Prime Central, West and South-West London, including Chelsea, Fulham, Parsons Green, Kensington, Notting Hill, Battersea, Wandsworth, Putney, Wimbledon and Richmond.

Long-established relationships with estate agents, developers and private contacts provide Ridgestone’s clients with early access to opportunities, including properties offered privately or before they appear on the open market.

Examples of properties sourced and acquired for clients can be found in Ridgestone’s recent case studies.

Recognised Property Expertise

Alex has been recognised as a leading adviser within the prime residential property industry. In 2026, he was included in the Spear’s 500 Property Index as a top-ranked London property broker for the third consecutive year.

Ridgestone Property is rated 5/5 based on 35 Google reviews, reflecting the consistently positive feedback received from clients buying and renting property across London.

His market insight and client acquisitions have also been featured in the national property press. Recent coverage includes The Times reporting on a Westminster property Alex secured for a client at 17% below its original asking price, while Spear’s has featured his commentary on changing priorities within London’s prime residential market.

Further property advice, market commentary and press coverage can be found within Ridgestone’s Insights.

A Commitment to Honest Advice

Alex believes that successful property advisory is built upon trust, discretion, professionalism and straightforward advice.

That sometimes means advising a client to proceed quickly when an exceptional opportunity arises. At other times, it means recommending that they renegotiate, investigate an issue further or walk away altogether.

In every case, Ridgestone’s role is to protect the client’s interests, provide clarity and help them make a confident property decision.

Speak Directly With Alex

If you are considering buying or renting a property in London, Alex would be pleased to discuss your requirements in confidence.

Contact Alex Greaves directly, email alex@ridgestoneproperty.com or call +44 (0) 7867 526 071.